Building Links Towards Search Engine Marketing Purposes ...

Links are a very important element of search engine optimization, and for a long time many businesses have dedicated much of their time and energy toward building as many backlinks as they possibly can to the website. They would generally avoid getting links from certain questionable sites (adult sites, gambling sites, and sites that promote loads of pills), but past that they would focus on obtaining the highest numbers they could.

With the most recent Google update, search engine optimization services must change yet again. While we will not move away from quantity altogether, there?s a big drive for better, higher-quality back links. This has resulted in lots of modifications to a lot of SEO campaigns, but a good SEO company will be able to adapt to the changes and quickly refocus their efforts on building links from authoritative sites.

Of course, quality isn?t just a question of the amount of authority the referring website offers. It?s also an issue of the content around the links. The search engines have constantly expressed their preference for high-quality, completely unique content, and yet there were a few companies that tried to reuse the same content over and over, and that?s something that just won?t work as well anymore.

When you begin the SEO optimization process, you should look around and find those sites that provide authoritative backlinks and provide you with the chance to develop some original content around it. The search engines are seeking pages that provide actual value to a user, and when your content is just a re-hash of old stuff or tagged onto a content farm that does not have a great deal of quality control measures, you probably won?t see a lot of results.

Ultimately, quality is always going to trump quantity, but this doesn?t imply you shouldn?t be trying to get as many of those quality links as you can. Yes, it?s going to require a lot more time and effort to generate the unique content that the search engines really want, but if you do reach the top of the search engines it?ll be much easier to maintain your position and weather the sporadic changes in Google?s algorithm.

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Tags: link building, link popularity, Search Engine Marketing, seo

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