for more, go to billyelusiv.com If you are considering what domain names to use for your presence on the internet, do not think past your brand name. The reasons why you should use your brand name on the internet and for all your domain names would seem to be clear. Reasons include * Your brand awareness and brand value can translate onto the internet. * Customers and visitors will more likely trust and value your website. Do not think about making your website have a keyword domain name, or 'exact match domain' name. In my example in the video I talk about Thrifty car rentals. Thrifty were using the domain name www.carrental-tauranga.co.nz for their Tauranga branch. However this is not ideal for two reasons. The first is that Google is cracking down on exact match domains. In the past, having a domain name that was the same as the keywords being typed into the search engine would help with rankings. But today there are many other factors that go into search rankings. Google can tell how popular your website is, and how well known your brand is becoming on the internet. The other reason is that as a business you will be spending money developing your brand awareness and brand value in your market, so why would you not leverage off that investment when online? This makes sense to do. You are trying to create trust and relationships online, so you want people to be able to recognise your business and brand instantly. So use your brand name! for more, go to billyelusiv.com
Source: Using Your Brand Name On The Internet | billyelusiv.com (Youtube).
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