Where Creativity, Skills and Money Meet: What is Internet Marketing ...

Where Creativity, Skills and Money Meet: What is Internet Marketing?

Article by Ewen Chia

Do you want to earn with your PC, at the comfort of your own home? Or do you want to start a business that is sure to hit good profits despite the fluctuating economy? It is possible that internet marketing is the business for you, leading us to the question what is internet marketing?Internet marketing, when simply put, is the marketing or advertising of products and services in the internet. It is also called online marketing or e-marketing. It is a business where the technical and the creative aspects of the internet are required. The birth of the internet drastically changed the methods of marketing. It provided an infinitely enormous board where brochures and catalog of different companies can be posted. There are several scenarios that serve as good examples on how internet marketing earns profit. It can be in the form of a product factory manufacturer. He wants his product to be popular and sell more, so he decided to make his website advertising his product. There are also advertising agencies that are hired for their creative ideas and optimization plans so that a particular product gets to be seen more in the internet- in other words, higher visibility. Of course, not only the product or service itself can be advertised in the net. Websites are also being marketed through the internet. Website owners want their websites to be viewed more by the public: one, because they have a product or service to show and/or two, they advertise other sites too! The fact that you are browsing through the internet and reading his article, you must have already seen plenty of links in the forms of text and images on your way. Distributing links is only one of the many methods of e-marketing.Methods of online marketing include e-mail marketing, links distribution and writing articles and product reviews Note that the answer to the question of what is internet marketing varies depending on the person doing the business- if he/she is the proprietor or an advertiser.The art of internet marketing may further into the technical aspects of the internet. Most advertisers and agencies specialize in developing the best, if not the only one, tool in internet marketing: the website. The website contains a company?s statement, nature and most importantly the goods and services they have for the consumers. A form of internet marketing, the Search Engine Optimization, arranges the websites? content, text, images and multimedia clips to gain higher ranks for search engines so that more people gets to see them. SEO falls under a bigger category, the SEM or Search Engine Marketing where sites depend on their sites being displayed by search engines? results for internet traffic. This has evolved into a tough competition. Traditionally, sites would just pay search engines for their links to be displayed. But now they fix their sites for the top ranks.Knowing what is internet marketing is the first step if you want to start this kind of business. It provides plenty of opportunities of learning. It uses the creativity of the owners to be visible in the internet and, most importantly, gives the chance to earn a fat profit.

About the Author

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