Saturday, January 21, 2012

How iPhone 4S is Helping Apple Close in on Android (Mashable)

Android may still be leading the mobile operating system race, but thanks to a strong fourth quarter for Apple after the launch of the iPhone 4S, the gap is getting smaller.

[More from Mashable: Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way]

According to new research from Nielsen, the October release of the iPhone 4S had a huge impact on consumer purchasing decisions. Among those who bought a new device within the past three months, 44.5% in December said they chose an iPhone, up from 25.1% in October. In addition, 57% of new iPhone owners surveyed in December said they got an iPhone 4S.

The study was conducted among 75,000 consumers over the age of 18.

[More from Mashable: Why SOPA and PIPA Won?t Stop Real Piracy]

Even with Apple's good quarter, Android still occupies a big piece of the pie. About 46% of all smartphone owners surveyed in the fourth quarter of 2011 used Android-based mobile phones.

Overall, 46% of all mobile consumers own smartphones, according to the study, and those numbers are on the rise. In the last three months, 60% of new device owners opted for a smartphone over a feature phone.

Do you think it's only a matter of time before Apple surpasses Android? Let us know your thoughts in the comments.

This story originally published on Mashable here.

Source: http://us.rd.yahoo.com/dailynews/rss/applecomputer/*http%3A//news.yahoo.com/s/mashable/20120118/tc_mashable/how_iphone_4s_is_helping_apple_close_in_on_android

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